While the property market continues to be very active, there’s been an inevitable reduction in the number of property viewings, in person, due to some restrictions and that’s why, if you are a seller, the way you initially present your property, through photos or video, is now so important. Here Reeds Rains offers advice to sellers in preparing your property to be filmed or photographed to make that all important, first impression:
1.Keep it clean. Any buyer could be deterred from making further enquiries about a property if they think it looks dirty or uncared for as it may indicate that it’s not been maintained well. It’s therefore important to give your property a good clean and declutter before any photographs or videos are taken. The Reeds Rains website provides some ideas here
2.Think of the buyer walking through your property. It’s important to make sure that the prospective buyer gains a sense of the space that is available in your property and the positioning of each room. Some may value the close proximity of a bathroom to a bedroom or patio doors to a living room, for example, and that’s easier to demonstrate with doors left open and curtains drawn back, especially when a video is being taken.
3.De-personalise your property. It’s sometimes a good idea to temporarily remove personal items around the house that might divert attention from the main selling features. Distracting photos or ornaments, or even colourful or unusual furnishings, can draw the buyers’ attention away from the key features of property and what might be beneficial to them as the new owners.
4.Consider how the property is being marketed. Cross check the way your estate agent describes your property and ensure that any key selling features they mention are well presented via photo and video. If your property is ideal for families, perhaps because of the number or size of bedrooms or because it offers a garden, then ensure that any photos or video highlight these key selling features. If more suitable for professionals, who may now be looking for somewhere to work from home, you could consider staging a room as an office to give an immediate impression of its suitability for the buyer.
5.Be prepared for potential viewings to come. If the photos and video have gained the interest of a serious buyer it’s inevitable that they will want to then view the property in person and why it’s important to maintain the positive impression they have. Ensure that you follow similar steps, as above, to prepare for any viewing and, of course, adopt the necessary guidelines, as Reeds Rains does, to avoid the transmission of the coronavirus.
If you’d like to find out more about how Reeds Rains can help you in marketing your property, simply go online to find out more about our professional marketing packages or contact one of our branches for further information or book a free market valuation online.
Blog updated on 14/01/22
The Reeds Rains Content Marketing Team
